Sips Coffee Roasters is a family-owned business, doing business with family. Their flagship brand Coffee Drop™ is a monthly coffee subscription service. Coffee Drop™ finds, roasts and curates the best coffee delivered to your doorstep monthly.
We helped to discover viable online audiences for their coffee-subscription business and created awareness of the service by running targeted marketing campaigns. We also helped to optimize the website for search to increase organic traffic and give the business an advantage among competitors in the rankings.
In the face of the COVID-19 pandemic, it is essential to utilize online platforms in marketing and sales. Although we cannot do away with brick and mortar stores, social media does play a crucial role in the success of your business. Your customer is most likely on Facebook, Instagram, TikTok or Twitter when they use their mobile devices, and this is an excellent opportunity to show up!