Performance advertising, from Accra
Advertising built for how Africa buys.
Meta and Google campaigns built around WhatsApp conversations, mobile money and trust earned before the sale. The playbooks written for the West break here. Ours was born here.
Free. Findings in two business days, from a team on the ground in Accra.
A conversation, mobile money, a referral.
Where imported playbooks break
Most advertising playbooks were written for a stranger with a card. Here, people ask first, pay with mobile money, and buy from someone they trust.
Three things the standard funnel treats as edge cases. Here, they are the whole sale.
Conversation.
Buyers ask before they buy. We run click-to-WhatsApp campaigns that open a chat, and set the shop up to close it.
Mobile money.
MoMo checkout and pay-on-delivery paths, so a yes becomes a paid order.
Earned trust.
Creative with real people and real products, because a friend's word travels further than an ad.
The method
The Home Advantage.
We live where your customers live. Four pillars, one system, each built for how this market actually pays.
- 01Meta AdvertisingFacebook and Instagram campaigns that meet your customers where they already are, and sell the way they already buy.Full-funnel Meta campaigns · Click-to-WhatsApp ads · Trust-first creative strategy · Server-side conversion tracking
- 02Google AdvertisingBe the answer when your customers search. Search, YouTube, and Performance Max built for African intent.Search campaigns on local intent · Performance Max done honestly · YouTube for trust building · Mobile-first landing alignment
- 03Performance CreativeVideo and static creative that builds trust before the click, tested against real sales.Founder-led video direction · Customer and creator content · Static and carousel production · Trust-first messaging angles
- 04Conversion JourneysLanding pages, WhatsApp handoffs, and mobile money paths that turn clicks into settled orders.Fast mobile landing pages · WhatsApp handoff design · Mobile money and COD flows · Trust signals where they matter
The proof
Real orders. Not platform screenshots.
18.56%
Store conversion rate on paid traffic for a Ghana eye care brand we took from shop floor to e-commerce. Counted on orders the store recorded.
299%
Revenue growth over the same engagement, store-reported.
GHS 74,297
Tracked store revenue. Store sales, not platform conversions.
More from the work.
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3.05%
Meta CTR
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587K
Impressions
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$0.47
Cost Per Lead
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Free audit
See what your advertising is really doing.
A free audit of your Meta or Google account within two business days of your evidence arriving. Not running ads yet? You get a readiness review and a first campaign plan instead.
No obligation, and no retainer pitch inside the report.
“I read every audit request myself.”
Lewis Selby, founder