Built for margin,
not for the screenshot.
For African e-commerce founders tired of 3x ROAS screenshots that never show up in the bank, we buy media against contribution margin and real order truth, so growth is the profit you keep and not the spend you chased.
- Meta reports
- 47 sales
- Your store banked
- 72 orders
- Real orders Meta hid
- +25
Illustrative. Every engagement starts by measuring the real gap in your own store.
For founders who measure a good month in cash retained, not in a dashboard. Not for brands shopping for the cheapest social-management retainer.
Trusted by brands building across Africa
The method
Ledger to Live
One system, four pillars. We reconcile every dollar of spend from the order your store actually banked back to the campaign that earned it. It starts with measurement, because you cannot buy to margin on numbers you cannot trust.
Apply to Work With Maxme- 01Measurement & AttributionFoundationFirst-party server-side tracking (Meta CAPI) reconciled against real Shopify orders. One number you can trust.
- 02Paid MediaMeta, Google, and TikTok media bought against real margin, not vanity ROAS.
- 03Performance CreativeUGC, video, and static creative engineered for trust and conversion, tested against real order data.
- 04RetentionWhatsApp, email, and SMS retention flows built for the way African customers actually buy.
Proof, in real orders
Every figure here comes from a real African store we have worked on. Numbers we can stand behind, not invented dashboards.
GHS 74,297
Banked by one Shopify launch
18.56%
Store conversion rate, 3.7x industry standard
3
Checkout blockers found and fixed in 5 days
299%
Client revenue growth, year over year
Founder math: know the ROAS where your store actually breaks even, in your own numbers.
Use the breakeven calculatorThe first step
See the number Meta is hiding from you
Every engagement starts with a paid Measurement Audit. We map what your ad platforms report against what your store actually banked, and hand you the gap. If we are a fit, the fee is credited into your engagement.
Lewis Selby, co-founder.
He reads every application himself.
By application only. For African e-commerce brands with a live store and real ad spend.