Meta. Google. Built in Ghana for Africa.

Advertising built for how Africa buys.

We run Meta and Google campaigns engineered for your market: WhatsApp conversations, mobile money, trust built before the sale. The playbooks written for the West break here. Ours was born here.

Get your free auditSee how we work

Free. Two business days. Real findings from a team on the ground in Accra.

Your customers do not buy the way the playbook assumes.

The imported playbook expects a stranger to click an ad, trust a card checkout, and pay without ever speaking to a human. In Accra, in Lagos, in Nairobi, that is not how money moves. Buyers ask questions first. They pay with mobile money. They trust people, then businesses, then websites, in that order.

  • Card checkout for a first-time stranger
  • Trust assumed, never earned
  • One linear funnel, no conversation
  • Optimized for clicks, blind after the click

We do not fight how your market buys. We build campaigns around it.

An everyday Ghanaian sale, illustrated

Good evening, is the black one still available?
And do you deliver to Tema?
Yes and yes. It lands tomorrow. You can pay MoMo on delivery if you prefer.
MTN MoMo. Payment received.
My sister recommended you. Saved your number.

Conversation, mobile money, referral. Three things the standard funnel treats as edge cases are the whole sale here.

The method

The Home Advantage.

Named for the edge every imported playbook lacks: we live where your customers live. Four pillars, one system, each engineered for this market.

Adanse

Real businesses. Real orders. Real numbers.

GHS 74,297

tracked store revenue

Ghana eye care brand

299%

revenue growth

same engagement, store-reported

18.56%

store conversion rate

paid traffic, order truth

3.05%

ad click-through rate

Ghana baby retail brand

Measured on store-reported orders, not platform screenshots. Client names shared in private once we are talking.

See the work

The door is open

See what your advertising is really doing.

A free audit of your Meta or Google account, delivered within two business days of your evidence arriving. Real findings from a team that runs campaigns in this market every day. Not running ads yet? You get a readiness review and a first campaign plan instead.

No obligation, no retainer pitch inside the report. If the findings speak for themselves, we talk.

Lewis, founder of Maxme
Lewis, founderreads every audit request personally