Retention

Retention

The cheapest order is the one you already earned. We build WhatsApp, email, and SMS flows around the real African funnel, so first-time buyers come back, mobile money carts get recovered, and lifetime value compounds instead of leaking.

What's Included

Everything you need to drive results.

WhatsApp flows
Email and SMS lifecycle
Abandoned checkout recovery
Post-purchase and reviews
Mobile money follow-up
LTV reporting

Our Process

A proven approach that delivers consistent results.

1

Funnel Map

We map how your customers actually buy, from the first WhatsApp message to the settled mobile money order, and find where repeat revenue is leaking.

2

Build Flows

We set up WhatsApp, email, and SMS lifecycle flows: welcome, checkout recovery, post-purchase, and review requests, each tied to real order events.

3

Recover and Repeat

We win back carts that stalled at payment and bring first-time buyers back for a second and third order, the orders with the fattest margin.

4

Measure LTV

Retention is reported as lifetime value and repeat rate against the same source of truth, so you can see the profit it adds, not just opens and clicks.

Frequently Asked Questions

Common questions about our service.

Why is WhatsApp central to retention here?+

In Ghana and across much of Africa, most first-time buyers chat on WhatsApp before they buy, and open rates there sit above 90 percent. Building retention on the channel your customers already live on beats forcing them onto email flows they never open.

Do you handle reviews and trust content?+

Yes. Post-purchase flows request and route reviews so your store keeps building the social proof that African buyers check before they trust a new brand, which feeds straight back into acquisition.

See your real numbers first

Retention runs on the same source of truth we build for every brand. Apply for a paid Measurement Audit and we will show you the gap before we touch a campaign.